This week, global attention has turned to wartime atrocities committed by Ugandan rebel leader Joseph Kony. This has been driven by a social media campaign launched by Invisible Children – in its first three days, the Kony2012 campaign’s YouTube video had been viewed over 40 million times. While the campaign and particularly the video enjoy […]
Tag Archives: social marketing
Two social marketing campaigns have caused a bit of controversy in Australia in the past week or so. In Victoria, VicRoads has launched their "Don’t be a Dickhead" campaign, while in NSW, the Department of Health’s anti-drug educational campaign has sparked controversy over the use of colloquial language to describe drugs; terms such as"nose candy". […]