During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two and three per cent of the world’s 5-17 year-old children. In Australia, more than 14 […]
Tag Archives: marketing
Clearly, some PR company (or companies) is making good money out of convincing large corporations and businesses that the way to get to consumers, in this fragmented media world, is to do long-form advertisements. Rather than short, pithy 30 second spots, there seems to be a bit of a movement toward longer, snappy and emotionally […]
The Rugby World Cup has returned to New Zealand for the first time since the nation co-hosted the debut tournament 24 years ago. But New Zealand Rugby Union head, Steve Tew has already raised concerns about the financing behind the game and whether New Zealand can even afford to play in another World Cup. If […]
It is surprising that the practice of marketing (and business strategy more generally) does not explicitly integrate and address the environmental problems and their impacts on mankind. Yet by not doing so marketing practitioners are sowing the seeds of their own destruction. In the not so distant past businesses were quick to respond to less […]
On New Years day, as the Victorian and Northern Territory governments followed NSW, WA and the ACT by implementing laws preventing cigarettes from being put on display to the public, the Australian Medical Association called for a $25 million TV and newspaper advertising campaign showing “damaged vital organs or people drinking liquefied body fat” to shock Australians into giving […]
There’s a lot more to the success of Masterchef than the cooking. During the first series of Masterchef, I remember watching a repeat episode on a Sunday afternoon, and thinking that this was going to be a runaway success. I even wrote a letter to the Green Guide editor (which was published) saying that […]
One of the biggest contributors to obesity and environmental degradation in the past 35 years has been the increasing sophistication of all facets of marketing to create an environment where highly processed and energy dense food is easily available to those living in developed countries. Although it is typically argued that lifestyles have become […]
I did live in hope that we wouldn’t go the way of US schools, but I guess it was always going to be a bit difficult to resist. News that “leading educators” (are these official titles?) are willing to back sponsorship of schools by food companies such as McDonalds, and other commercial brands, puts children […]