Author Archives: Paul Harrison

No so cashed up

In early May, 2015, news servicesĀ reported that Denmark, one of those wacky Scandinavian countries that just seems to be obsessed with being progressive, would allow retailers to only offer card payment, and allow them to ban cash as a means of transaction. For quite a while, Scandinavia has been all about a cashless society. In […]

Australia’s Hate-Love Relationship with Alcohol

In theĀ 2015 Foundation for Alcohol Research and Education (FARE) Annual Alcohol Poll, 34 per cent of Australians said that they drink to get drunk, 43 per cent said they had vomited as a result of drinking, and 75 per cent said Australia has a problem with excess drinking or alcohol abuse. But in the same […]

Why cereal lovers won’t be giving up their two-star Coco-Pops

Coco Pops has received two stars in the voluntary health star rating system, but don’t expect a huge change in buying patterns, at least in the short-term. Sales may even increase slightly, because it is likely that most people already know that Coco Pops isn’t a health food, and the two stars may well provide […]

Be afraid, be very afraid

So much of our buying behaviour is about insuring ourselves against a scary world and a frightening future. The technique is so common, you’ve probably heard it all before. But for the uninitiated, when it comes to fear, the marketers’ approach goes something like this: Step 1. The Problem Invent a problem Promote the problem […]

The psychology of cash and credit

  Although the concept of credit has been around for thousands of years (the Latin word, credere, means ‘to believe’), legend tells us that the first credit card appeared in 1949 when Frank McNamara, head of the Hamilton Credit Corporation, went out to eat with Alfred Bloomingdale.  At the end of the meal they realised […]

Beware the confirmation bias

Working on the ABC Radio National program, Talking Shop, has reminded me how important it is to not just look for evidence that supports your position. Knowing that you are broadcasting to a diverse, highly intelligent, and sometimes strongly opinioned audience, is a good reminder to be confident in your arguments, and also in your opinions. Doing […]

Raise Your Wallet on ANZAC Day

ANZAC Day and its meaning is looking as if it is simply a brand opportunity for commercial businesses. 0 0 1 821 4685 Hoakes Inc 39 10 5496 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; […]

It's Valentine Day. So go and buy me something… darling

  Today is Valentine’s Day, and it seems that the marketing of the day, and of many occasions throughout the year, has stepped up substantially over the past couple of years. Many believe that Valentine’s Day (or VD for short), is now simply feeding our consumerist culture. But there is probably more to it than […]

Co-creation and the new world of marketing

Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky life? The videos were a new feature available to Facebook users developed to celebrate the social network’s 10th anniversary. […]