Tag Archives: advertising

Is this an ad for haircare products, or a feminist discourse?

There’s been a bit of a flurry on the internets and in the media about this advertisement (below) from Pantene in the Philippines. Many have questioned whether this is an advertisement for a hair product, or something bigger – perhaps a contribution to the feminist discourse. It certainly has the capacity to contribute to a discussion […]

The insipid, incremental new world of advertising

Normal 0 false false false EN-AU JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-AU; mso-fareast-language:JA;} As advertising opportunities for businesses become more fragmented, enhanced and accelerated by the Internet, businesses are looking for more creative […]

The appeal of long form "adverfilms"

Clearly, some PR company (or companies) is making good money out of convincing large corporations and businesses that the way to get to consumers, in this fragmented media world, is to do long-form advertisements. Rather than short, pithy 30 second spots, there seems to be a bit of a movement toward longer, snappy and emotionally […]

Changing attitudes to the carbon tax

The mining industry, led by the Minerals Council of Australia, has written to members asking for funds to under take a new advertising campaign to attack the carbon tax. In his letter to members, Minerals Council chief executive Mitch Hooke says that in current day Australia, major policy battles are fought and won in the […]

Why plain cigarette packaging will change smokers… incrementally

  When it comes to branding and advertising, much of what we are exposed to creates only marginal difference. But even small differences can tip the balance toward a particular choice, and plain packaging of tobacco products will make this kind of difference.   This is because small differences build up into larger differences, and […]

When advertising is shocking

On New Years day, as the Victorian and Northern Territory governments followed NSW, WA and the ACT by implementing laws preventing cigarettes from being put on display to the public, the Australian Medical Association called for a $25 million TV and newspaper advertising campaign showing “damaged vital organs or people drinking liquefied body fat” to shock Australians into giving […]

Injecting some shock into junk food marketing

An advertisement created by The Precinct studio highlights the debate about whether shock ads actually change behaviour. The viral execution features a mother preparing to inject her son with heroin before the scene changes to show him eating a hamburger.   The caption reads: ”You wouldn’t inject your children with junk so why are you […]

McDonald's isn't lovin' it much

A new advertisement to be shown in Washington DC (US) made by the health lobby group, Physicians Committee for Responsible Medicine (PCRM) shows an overweight, middle aged man lying in the morgue, with a half-eaten hamburger in his hand. Some lame acting by a weeping woman (the assumption is that she is related to him) […]

Is the Kentucky Fried Chicken ad racist?

  So, there has been lots of coverage (of US coverage) in Australia, and some coverage (of the Australian coverage of the US coverage) in the US, about an advertisement designed for the Australian market where an Australian cricket fan, finds himself in a crowd of West Indian cricket fans. To placate the “scary” crowd (who seem […]

iSnack update 2.3.1

Reports from SMH and other news outlets are advising that Kraft has responded to consumer “outrage” at the name of Kraft’s new product, iSnack 2.0 (is this Kraft’s Vista?), and decided to re-visit the competition to name the new product. This time, it will be a popularity vote – in the style of Australian Idol […]