Clearly, some PR company (or companies) is making good money out of convincing large corporations and businesses that the way to get to consumers, in this fragmented media world, is to do long-form advertisements. Rather than short, pithy 30 second spots, there seems to be a bit of a movement toward longer, snappy and emotionally […]
Tag Archives: Qantas
The move by Qantas CEO, Alan Joyce, to ground the Qantas fleet around the world, will have caused significant damage to the brand, regardless of his motives for doing so. To some degree, you could argue that the Australian public were conscious of the ongoing negotiations with pilots, engineers and baggage handlers (although knowing this level […]