Tag Archives: obesity

A whole new world of communication: Combating the obesity crisis

During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two and three per cent of the world’s 5-17 year-old children. In Australia, more than 14 […]

Does hunter-gatherer history point to the cause of obesity?

    Imagine this scene – a personal trainer barking at his flabby pen-pushing charges to push themselves through the pain barrier and climb those steps because “the human body wasn’t designed to sit at a computer all day”. It’s easy to imagine because of the common perception that the root cause of the current […]

When advertising is shocking

On New Years day, as the Victorian and Northern Territory governments followed NSW, WA and the ACT by implementing laws preventing cigarettes from being put on display to the public, the Australian Medical Association called for a $25 million TV and newspaper advertising campaign showing “damaged vital organs or people drinking liquefied body fat” to shock Australians into giving […]

McDonald's isn't lovin' it much

A new advertisement to be shown in Washington DC (US) made by the health lobby group, Physicians Committee for Responsible Medicine (PCRM) shows an overweight, middle aged man lying in the morgue, with a half-eaten hamburger in his hand. Some lame acting by a weeping woman (the assumption is that she is related to him) […]