Tag Archives: integrated marketing communications

Co-creation and the new world of marketing

Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky life? The videos were a new feature available to Facebook users developed to celebrate the social network’s 10th anniversary. […]

A whole new world of communication: Combating the obesity crisis

During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two and three per cent of the world’s 5-17 year-old children. In Australia, more than 14 […]