Working on the ABC Radio National program, Talking Shop, has reminded me how important it is to not just look for evidence that supports your position. Knowing that you are broadcasting to a diverse, highly intelligent, and sometimes strongly opinioned audience, is a good reminder to be confident in your arguments, and also in your opinions. Doing […]
Tag Archives: consumer psychology
In a 2008 paper on neuroeconomics, Carnegie Mellon University economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime even self-destructive, economists tend to view people as efficient maximisers of self-interest who make mistakes only when imperfectly informed about the consequences of their actions.” This view of humans as completely rational […]
Cigarette packages have become the last bastion of advertising for cigarette manufacturers. The new plain package cigarettes will be presented in olive green packaging, with the only visible logo a graphic health warning. The brand of the cigarette appears in plain type and small font. Cigarette companies promote and sell through colours, logos and images. […]