The mining industry, led by the Minerals Council of Australia, has written to members asking for funds to under take a new advertising campaign to attack the carbon tax. In his letter to members, Minerals Council chief executive Mitch Hooke says that in current day Australia, major policy battles are fought and won in the […]
Tag Archives: consumer behaviour
Despite a clear and substantial increase in the amount and quality of information available to the modern consumer through globalisation, and communication advances, we still don’t always make decisions that are in our best interests, particularly in the areas where politicians and lawyers seem to spend a lot of time, such as financial, telecommunications, […]
Cigarette packages have become the last bastion of advertising for cigarette manufacturers. The new plain package cigarettes will be presented in olive green packaging, with the only visible logo a graphic health warning. The brand of the cigarette appears in plain type and small font. Cigarette companies promote and sell through colours, logos and images. […]