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Our research has identified that shifting the social profile of audiences requires organisational change rather than audience development programs. Deakin University has been funded by the Australia Council for the Arts and the Ian Potter Foundation to research the impact of organisational practice on audience diversity based on an 8-step organisational change model. Phase one of work involves a 10-minute survey investigating the impact of organisational behaviour on the social profile of audiences and phase two a community of practice with sixteen Australian arts organisations.


“Diversity is the in-vogue theme for the cultural industry, becoming an exercise in ill-thought-out, quick responses to stage diversity rather than as an opportunity to reimagine the entire sector.”

Tania Canas,
‘Diversity is a White Word’ Artshub.

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