In response to this question, I offered the brief reply: The UK royal family has rebounded in public interest largely as a result of a strong and well developed public relations campaign that has been aimed at making the family, and especially its third generation, ‘relevant’ and possibly even ‘cool’, while still pressing the buttons […]
Tag Archives: public relations
I’m chairing and presenting at this week’s PR and New Media Summit in Brisbane, and it’s got me thinking about the evolving nature of public relations. When I started my BA (Public Relations) at Deakin in 1985, the role of the mass media was of paramount importance to PR practitioners. Mainframe computers were starting to […]