PhD (Marketing)

The Department of Marketing is calling for expressions of interest from exceptional candidates who would like to conduct research within one of the following areas:

  • customer analytics and modelling
  • consumer behaviour
  • social and transformative marketing
  • services marketing
  • marketing and public policy
  • marketing and technology.

We are seeking applicants who hold a prior research degree with an 80% average, and who want to be part of a dynamic and intellectually stimulating environment supported by world-class facilities.

A strong Department offering experienced supervision

Deakin Business School is a top eight business school in Australia, and our Department of Marketing is ranked third in Australia for citations of staff research publications, and recently achieved an “above world class” performance rating in the Excellence in Research for Australia (ERA) National Report (2018).

The PhD program is supported by experienced researchers with an excellent track record of publishing in top journals in the discipline, including:

  • Journal of Marketing
  • Marketing Science
  • Journal of Marketing Research
  • International Journal of Research in Marketing
  • Journal of Service Research
  • Journal of Consumer Psychology
  • Journal of Retailing.

Three key strengths within the department are:

  • the utilisation of quantitative and analytical research methods to address pressing issues in marketing, facilitated by a close collaboration with the Department of Information Systems and Business Analytics.
  • the use of experiments to explore topics in consumer behaviour based in psychological phenomena.
  • the examination of social issues in marketing around sustainability, consumption, and protection.

As part of the Business School’s commitment to the recruitment of world-class researchers, the Department has hired academics who hold a PhD degree from world-renowned

universities, including the University of Chicago, Washington University, St Louis and the University of Alberta. The Department’s Professorial Research Fellows, Dr Bernd Skiera, and Dr Brent McFerran, are considered to be some of world’s leading marketing researchers in analytics and consumer behaviour respectively.

Department of Marketing staff listing. 

The Department of Marketing admits a small number of students into the PhD program each year, allowing us to offer a very high standard of individual attention.

Program outline

Our doctoral program is designed to prepare PhD students for successful careers in academia, industry or government. Students complete four coursework units in their first year of study. These units are:

Plus ONE unit from your chosen discipline:

Plus TWO units from:

At the end of their first year of study, students will defend their thesis proposal in a process called confirmation of candidature. Confirmed students then spend the remainder of their candidature completing their doctoral research.

Applicant characteristics

You will be an ideal candidate for a PhD in Marketing if you have these attributes:

  1. High levels of motivation, intellectual curiosity, persistence and resilience
  2. Good oral and written communication skills
  3. A background in Psychology and/or experience with experimental methods and data analysis, which provide optimal preparation for students who wish to pursue a PhD in the field of consumer behaviour. Solid training in economics and statistical methods offers an advantage for quantitative marketing students, but students from backgrounds such as engineering and computer science are also well-suited
  4. Strong referee letters
  5. Ability to clearly articulate theoretical contributions and gaps within one’s research field of interest
  6. Strong GRE or GMAT scores are valuable, but not mandatory.


PhD in Marketing flyer (PDF)

Next steps

Entry requirements How to apply

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