Book launch: Professor P David Marshall – Wednesday 25 July, 6:30 pm

Advertising and Promotional Culture: Case Histories

Wednesday 25 July, 6:30 pm, Readings Bookstore in Hawthorn

Professor P David Marshall will be launching his latest book entitled Advertising and Promotional Culture: Case Histories (co-authored with Joanne Morreale) on Wednesday 25 July. Through a series of ten case studies, Advertising and Promotional Culture identifies the patterns through which advertising has shaped our culture and continues to structure its flow of information and visibility in the new attention economy.

This launch is free to attend but please register online via the event link at www.readings.com.au

For more information, see the attached flyer.