The odds-on favourite
Purpose: To create community engagement within the University by showing the Melbourne Cup.
Primary target audience: All staff and students
Display type: Video display, tv live stream, static background
How was it created: Adobe Photoshop, NEC artist, VCL live stream
Release date: November 4, 2015
Resource intensity:
Success measurement:
**Success measurement key
Analytics
Observation
Interviews
Event attendees
Feedback