Social media and women’s participation in sport and fitness


Do you use Instagram to share your experiences of getting fit?

We would love to hear from you if:

  • you identify as a woman
  • you are 18 years or over
  • you are living in Melbourne, Australia
  • you speak English
  • you have a dedicated Instagram fitness account or post regularly about your fitness journey (or have done so in the past)

We are seeking participants to interview for a study investigating how women use Instagram as part of their fitness routine. This research study is part of an ongoing project looking at social media and women’s participation in sport and fitness.

For more information, or to register your interest in being involved, please contact [email protected]

This project is overseen by Associate Professor Kim Toffoletti, School of Humanities and Social Sciences, Faculty of Arts and Education, Deakin University

This study has received Deakin University ethics approval (reference number: HAE-19-120).