Deakin Business students, do you love a challenge? Apply to compete against Nottingham Business School

Through an expression of interest process, Deakin Business School will select two teams of four Deakin Business School undergraduate students to compete against two teams of Nottingham Business School students.

The challenge

The challenge is to evaluate the launch of a Sports Direct flagship store in either Melbourne or Sydney, supported by a $1 million AUD budget. The final output is a professional presentation of no more than 10 slides, including an appendix. Teams will:

• Analyse Australia’s sports retail market
• Complete a SWOT + competitor analysis
• Create a differentiation positioning map
• Justify their chosen launch city
• Allocate the $1M launch + marketing budget
• Build an integrated media plan with KPIs
• Define Sports Direct’s USP in Australia

Eligibility

To be eligible for this challenge, you must be a current Deakin Business School undergraduate (Bachelor) students.

Deakin Business School will select eight high achieving students to fill two Deakin Business School teams with two students waitlisted to manage contingencies.

Why should I apply?

By participating in the Case Competition, you will get the opportunity to:

• Solve real-life business problems
• Learn about management consulting and industry trends.
• Meet and make connections with your peers
• Apply and integrate knowledge gained from your classes
• Compete internationally
• Opportunity to share in a $2000AUD prize pool (approx)

Expressions of interest close 5pm Monday 9 March 2026. Complete the application form or scan the QR code to apply.

As part of your application, you are required to upload a resume, a 30 second video outlining why you should be selected for this competition and explain in 200 words or less the expertise you bring to the challenge. Applicants will be contacted by 11 March to confirm teams and next steps..