Tag Archives: branding

The end of Qantas as we know it?

The move by Qantas CEO, Alan Joyce, to ground the Qantas fleet around the world, will have caused significant damage to the brand, regardless of his motives for doing so. To some degree, you could argue that the Australian public were conscious of the ongoing negotiations with pilots, engineers and baggage handlers (although knowing this level […]

Cigarette brands and the plain truth

Cigarette packages have become the last bastion of advertising for cigarette manufacturers. The new plain package cigarettes will be presented in olive green packaging, with the only visible logo a graphic health warning. The brand of the cigarette appears in plain type and small font. Cigarette companies promote and sell through colours, logos and images. […]

Is the Kentucky Fried Chicken ad racist?

  So, there has been lots of coverage (of US coverage) in Australia, and some coverage (of the Australian coverage of the US coverage) in the US, about an advertisement designed for the Australian market where an Australian cricket fan, finds himself in a crowd of West Indian cricket fans. To placate the “scary” crowd (who seem […]

Get 'em young – promoting junk food brands in schools

I did live in hope that we wouldn’t go the way of US schools, but I guess it was always going to be a bit difficult to resist. News that “leading educators” (are these official titles?) are willing to back sponsorship of schools by food companies such as McDonalds, and other commercial brands, puts children […]

iSnack update 2.3.1

Reports from SMH and other news outlets are advising that Kraft has responded to consumer “outrage” at the name of Kraft’s new product, iSnack 2.0 (is this Kraft’s Vista?), and decided to re-visit the competition to name the new product. This time, it will be a popularity vote – in the style of Australian Idol […]

iSnack 2.0: a branding disaster… I think not!

  Kraft Foods has released a new product that contains a combination of the black beer slops that Australians lovingly call Vegemite, and cream cheese. Non-Australians already find the black stuff weird, but in Australia, there has been a bit of a stink around the name that they have given to the new product, iSnack […]