Tag Archives: advertising

iSnack update 2.3.1

Reports from SMH and other news outlets are advising that Kraft has responded to consumer “outrage” at the name of Kraft’s new product, iSnack 2.0 (is this Kraft’s Vista?), and decided to re-visit the competition to name the new product. This time, it will be a popularity vote – in the style of Australian Idol […]

Advertising coming soon to a shopping trolley near you

  Small screens on shopping trolleys will exploit your psychological state at the supermarket, while collecting data about your shopping behaviour ~ New technology to be attached to supermarket trolleys will play on the human mind’s openness to suggestion when undertaking a low-involvement activity such as grocery shopping. And if marketers respond to new research […]

Churches probably need more than faith for ad campaign to work

News that Christian Churches in Australia are about to start an advertising blitz to persuade people to bring Jesus into their lives, once again shows how naïve and uninformed businesses, government, and people are generally when they believe that advertising has some magical power to persuade people to behave the way they want them to. It seems that thousands of […]