There’s been a bit of a flurry on the internets and in the media about this advertisement (below) from Pantene in the Philippines. Many have questioned whether this is an advertisement for a hair product, or something bigger – perhaps a contribution to the feminist discourse. It certainly has the capacity to contribute to a discussion […]
Author Archives: Paul Harrison
If you’ve ever travelled Ryanair in the UK or Europe, you’ll understand why their unofficial motto is, "It’s your fault". It seems that having created a market for budget travellers, with no service, let alone no frills, CEO Micheal O’Leary, has been forced by market pressures to ease up on the no frills, and start […]
This article was co-written with Kathryn Chalmers Consumer vulnerability is often described in terms of consumer characteristics or demographics such as age, disability, gender, race/ethnicity, low or limited literacy, and level of education. In general, these measures are useful indicators of potential vulnerability, and most government departments, large institutions and commercial businesses use these to […]
We are surprisingly poor judges how a particular event will make us feel into the future. In other words, we rely on how we feel right now to predict how we might feel about something later. Psychologists call it affective forecasting. Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table […]
During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two and three per cent of the world’s 5-17 year-old children. In Australia, more than 14 […]
If the goal of product disclosure statement (PDS) is to help consumers make the most appropriate choices, we have to start with the consumer, rather than the document. So, when we think about consumers, decision-making, and even consumer protection, we need to understand how people decide, and the processes they use to understand information. And […]
Normal 0 false false false EN-AU JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-AU; mso-fareast-language:JA;} As advertising opportunities for businesses become more fragmented, enhanced and accelerated by the Internet, businesses are looking for more creative […]
When you walk into Hungry Jacks, or McDonalds, or Kentucky Fried Chicken, and order your Whopper Value Meal, Big Mac Value Meal, or Ultimate Burger Meal, what does 1430kj, 2590kj and 3800kj (approx.) mean to you? Probably not very much. But, instead of esoteric energy counts, what if you were confronted with something more comprehensible, […]
The furore following the announcement that Jenny Craig CEO Amy Smith would address a gathering of hundreds of girls’ school teachers has once again brought the uncomfortable issue of corporate presence in schools to light. The public response – that school groups should not be seen to endorse the dieting industry – is certainly warranted. But such […]
Clearly, some PR company (or companies) is making good money out of convincing large corporations and businesses that the way to get to consumers, in this fragmented media world, is to do long-form advertisements. Rather than short, pithy 30 second spots, there seems to be a bit of a movement toward longer, snappy and emotionally […]